Social Marketing – Key to Real Estate Business

So, here are a few questions and concerns I want to briefly consider and address:1. What exactly is social media and why is it so important for business, more specifically real estate?* Social media, in essence, is the new, hip, and ONLINE version of what face-to-face mixers and organized networking events used to be. (Not to say that those things aren’t valid anymore, because frankly, nothing beats meeting, connecting, and relating to someone face-to-face).* For real estate etc., social media creates an interactive, responsive, and engaged audience 24 hours a day, 7 days a week. Can you honestly say you get that with a print, radio, or television ad presence?* Real estate can be a tough venue, for anyone, particularly in this economy. When someone is buying or selling a house, stress levels are UP, way up. Social media creates transparency, which ultimately, fosters a more inviting and relatable atmosphere giving potential clients the feeling of working and doing business with a trustworthy resource.2. Which venues should I tackle first in my social media quest? (Yes, there are a lot of places to start. I say start with the big THREE and work your way from there).* TWITTER: The micro-blogging, status updating, networking tool-of-champions. Twitter helps connect you to people all over the world. Any business can benefit from the networking power of Twitter.* FACEBOOK: Quite possibly the largest social networking tool out there. With almost 200 million users, creating a prominent Facebook presence through a group, profile, or fan page sets your real estate business up for far-reaching success.* BLOGGING. It doesn’t matter where [we like wordpress 🙂 ], but blogging allows your audience to “hear” your opinion and learn what you know. You are the expert in some area and there are people who want to learn more about that particular topic… therefore, share your expertise, and you are ultimately bound to create a sense of legitimacy among your audience.* **BiggerPockets.com: This is a great social networking tool for real estate companies. Use it. Share tips. Be awesome.3. What should I or my business keep in mind when creating an online/social media presence?* Be honest. Now that your real estate business has an online presence, which is somewhat detached from the general public, the general public is and will be savvy to everything you say.* Be present. Don’t set these outlets up, post once or twice, and then ditch out on them. You will only be successful if your community is always active.* Be engaged. Don’t talk AT people all the time. These are called communities for a reason, pose questions, answer questions, share links, respond to hot topics, etc. By becoming active among the communities you participate in, you allow your audience to grow and continue to be responsive. Be a participant, not a lecturer.So what is the overall lesson here? Don’t just use these tools to use them. Becoming a part of the social media spectrum takes time and commitment. Commit to these things like you would any other part of your business. You wouldn’t set up a time to meet with a potential client and not show up… you would follow through. Treat all of these avenues as a client meeting and FOLLOW THROUGH with each one. You wouldn’t buy a bunch of tools and not build the house. (I like metaphors). We are in the process of practicing exactly what we preach. We recently joined the social media spectrum and we are finding it to be extremely beneficial. In a tough economy, fostering a positive community is key to running a successful business.

How Good is Online Education?

No body wants to remain uneducated in today’s world as education is considered a very important part of their lives. Education can either rise you to a certain height or cause u a downfall in the future depending on the careers you choose. Education is greatly different today in comparison to the 1950s because of advancements in teaching and other great inventions that provide easier techniques of teaching. With advancements in the today’s world a major development with education has also taken place and that is distance learning or online education.Online education has become a widely accepted alternative to learning in the classroom. Distance education has helped students to educate themselves in a world where technology rules and fast paced lifestyles are a part of life. As the Internet is becoming increasingly popular, so does the online education gaining popularity.There are many formats through which distant learning could be made available such as online Power Point Presentations, Videos on tapes, CD’s, DVDs, or other internet courses format that is put online. This easiest way of learning has been legalized since 1993 and is considered a new way of teaching students of all ages. Online education has been gaining popularity through out the years because of the ease of the internet. The internet has made it easier for people to stay connected and has provided people with unlimited resources on the World Wide Web. Many educators have mixed feelings about online educating because there are so many pros and cons to the issue.Mary Kassop, an author and educationalist, gives general overview of online education and support it. He writes, Can students learn as much and as well online as they do in face to face courses? The answer to these questions is not just ‘yes,’ but one can there are many ways that online courses may actually surpass traditional face to face classes in quality and rigor”. Mrs. Kassop, as an online education supporter, is correct on the issue because it can provide a good education to many people. The convenience of online courses provide busy individuals a chance to get the equal amount of education as a student going to class and all that is needed to get started is a computer with internet access. One computer can open the gates to a whole new world of learning and excitement.Online education now is either offered by private entities or there are many city and university colleges that offer these programs. Some Colleges and schools offer programs such as Psychology and Sociology which are equal to or even better then face to face classes. One example of a class that is better online rather than face to face is Sociology because they let the students observe human communication at public spaces without the teacher being there.Online education could be the tool of the future to provide the young and the old with schooling and instruction. It provides a cheaper way of teaching while still giving the student the material necessary for the class. Students learn responsibility through online education and will give them a reason to work hard during the class. In general online classes will help provide many students with the education they require.

Automotive Sales Training For Controlling the Sale

When you become a car salesman you are taught a lot of things like how to determine what your commission is, what the bottom line on a car is or even how much you can reduce a car. Few automotive sales training techniques teach you how to control the sale to get the outcome you want. There are four simple steps you should follow in order to make this happen; Introduction, presentation, relationship and closing the sale.Car Sales Training Tip #1: The IntroductionYou want your customer to view you as a friendly face they can rely on, so you must begin by introducing yourself to the customer and make a connection. Discover things you may have in common and chit-chat a little to make them feel at ease. During the chatting, try to determine what the car will be used for and what they are looking for that would make life easier for them. Build a quick relationship with them and then begin nudging them towards the car you think they may like.Car Sales Training Tip #2: Present the CarPresenting the car is very important. Many people leave the lot without ever buying because the car was not properly demonstrated to them. If your customer does purchase from you, don’t you want him to know where the headlight control is or the windshield wipers are? Demonstrate the features of the car and make sure they know where each feature is located and how to use it. Showing off a special feature is even better because they will feel like they are getting what they pay for.Car Sales Training Tip #3: Introduce them to the DealershipIf you are not working for yourself, then you work for a dealership whether it is a new car dealership or a used car dealership. Salesmen have found that if a customer becomes familiar with the dealership and its employees, they feel more at ease and are more likely to buy. This also builds trust in the customer who may otherwise distrust all salesmen. Walk around the lot with them and introduce them to the staff. Let them see how dependable the staff here are.Car Sales Training Tip #4: Closing the DealThe closing should be the easiest part of your job. Doing everything else right will ease the customers mind telling them that they have chosen the right place to buy from and give them a sense of empowerment. All customers have objections. It may be that the price is a little higher than they had anticipated. But if you listen, you can overcome their objections and get them into the office. The closing should be done in a quiet place where you can remain with them at all times. Leaving them alone gives them time to think and find excuses not to buy.